AESTE Week 13 ✨ [14-20 NOV 2022]

This week, we concentrated on the stage of product development by outlining the advantages of each ingredient we chose: Aloe Vera, Ginger, Lemon Grass, Pandan Leaf, Butterfly Pea Flowers, and Pra Kham Di Kwai Extract. We will claim that our shampoo product is 1) decreasing dandruff issues based on the components we have chosen. 2) Black and shiny hair 3) Healthy hair and hair loss treatment. By developing the freeze dry machine, which is used to dry delicate products without damaging them, we move into a deeper stage of product development. This is by utilizing the phenomena known as sublimation which indicates that, in a vacuum, water moves immediately from the solid to the gaseous form. We will be utilizing a freeze dry machine rather than a spray drier since low temperatures may be used to dry foods and liquids without affecting their physical structure. Foods that have been freeze-dried don't require refrigeration or chemical preservation; they may simply be reconstituted with water.

Our packaging must be transportable, reusable, and humidity-protected in order to achieve our goal of being environmentally conscious. We will increase awareness of our brand's identity, mission, and product for marketing objectives, build engagement and trust, develop an introductory offer, and generate revenue.

Here is our presentation to do list:

https://docs.google.com/document/d/1dz7W7wq4Eg2B-1yUwsgLqXTu0nWfiDTUIlwEMpdHfOs/edit