
Hello and welcome to my personal page!
I'M TECHIKA TECHA-INTRAWONG
I am a fourth-year student at Chulalongkorn University pursuing a Bachelor of Art and Science Integrated Innovation (BAScii) degree. In addition, I had the chance to broaden my horizons through a Fashion Business study abroad program at the London College of Fashion.
My educational journey began in New Zealand at Nga Tawa Diocesan School, where I spent four years studying alongside international teachers and peers. This experience exposed me to a variety of perspectives and cultures, enhancing my knowledge of the global workplace. Notably, I participated in the Young Enterprise program, in which my team manufactured and marketed our own product with great success. To effectively market our product, I devoted two years to enhancing my public speaking skills and passed both NZSB examinations with distinction. In addition, I had the privilege of participating in The Brave Thinker, a New Zealand business week that provided young entrepreneurs with insightful advice from motivational speakers and mentors. It was a gratifying moment when my team's innovative business plan secured the second-place position.
With a solid foundation in hotel and restaurant services and a family-oriented business, I have developed a deep passion for marketing and business. Since a young age, I have cultivated my interest in the field by actively participating in numerous management and service roles within my family's establishments. These experiences have shaped my desire to continue my education and pursue additional business opportunities.
As part of the LINE ROOKIE 2022 program, I have contributed to the Marketing and Communications team at LINE Thailand Corporation, with a focus on B2C. In addition, I have served as a Content Creator for Chulalongkorn University Intergame's Marketing Team. Participating in marketing initiatives for Banpu and HowBottle gave me the opportunity to develop actionable plans and strategies based on comprehensive qualitative and quantitative research methodologies. I am honoured to have received a Special Mention for my marketing plan for the Banpu project, which aimed to comprehend Thai consumers' perceptions of sustainable energy and the adoption of digital technology for smart living. In addition, I collaborated effectively with Thai clothing OEMs, Hi-Tech Apparel, on the Automation Solutions initiative to automate processes and increase operational efficiency in the industry.
Among my accomplishments, I am proud to have placed among the top six teams in the highly competitive Tri Petch Group Awakens Your Challenge 2022. In recognition of my contributions to the LINE Thailand Corporation Intern's business case competition, I was awarded the LINER's Choice Award Certificate and a cash prize of 3,000 THB. In addition, my team's concept was recognized as the Most CREATIVE concept and placed among the top three teams representing Thailand in the HACK FOR NOW 2021 Virtual Hackathon. My team also received recognition at the PSU Hackathon Health and Wellness [FRIENDZONE] by placing among the top seven teams and receiving a prize of 25,000 baht.
I am extremely enthusiastic about the prospect of advancing my marketing and business expertise. My family's business education and real-world experiences have had a profound impact on me and continue to motivate my aspirations. I eagerly anticipate continuing my education and exploring new avenues for personal development and enrichment.
Thank you for your interest in learning more about me. I am confident that my diversified background, international experiences, and enthusiasm for marketing and business make me an asset to your organization. If you have any additional questions or opportunities to discuss, please do not hesitate to contact me.
CONTACT
Email: ploytechika@gmail.com
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Line ID: ploytechika
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Linkin: Techika Techa-Intrawong
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Phone Number: (+66) 83-924-5050
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Instagram: @ploytechika
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ACADEMIC BACKGROUND
Mater Dei School
( 2007 - 2015 )
Bangkok, Thailand
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Nga Tawa Diocesan School
( 2015 - 2019 )
Marton, New Zealand
The New Zealand Qualifications Authority (NZQA).
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Chulalongkorn University
( 2020 - present )
Bangkok, Thailand
Bachelor of Arts and Science in Integrated Innovation.
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University of Arts London | Fashion Business
2023
London, UK
London College of Fashion ( semester abroad program )
WORK EXPERIENCES
Business Innovation, PTG Max Ventures | Strategic Project Consultant
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Developed a go-to-market strategy and launched an innovative Thai healthy food concept.
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Managed end-to-end processes including product development, testing, partnership, cost planning, design, and marketing strategies.
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Patois, PTG Max Ventures | Strategic Project Consultant
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Drove Gen Z-focused initiatives with a specific focus on attracting the Generation Z demographic to the "Patois" and "Max Me" platforms.
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Orchestrated a strategic shift for Patois, introducing a comprehensive travel solution with cross-promotional benefits.
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Executed the "Young Scout" hackathon, fostering a dynamic youth community and enhancing Patois' travel content.
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Central Pattana | Marketing Internship (Fashion), B2B
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Executed the "Play Earn Change" gamified campaign to raise awareness, incentivize behavior change, and promote sustainable fashion practices along with brand transparency.
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Simultaneously, orchestrated "Styled For You," a stylist mystery box initiative aimed at enhancing sales by offering surprise selections from the remaining stock of old collections.
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​Hi-Tech Apparel | Automation Solutions
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Achieved successful collaboration with Thai clothing OEMs, implementing process automation to elevate operational efficiency.
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LINE Thailand Corporation ROOKIE | Marketing and Communications, B2C
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Conducted the Young Gen Project, analyzing Gen Z trends and behaviors, and utilized insights to develop a PR Campaign strategy for selected services.
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Introduced LINE Diary in the LINE Rookie Business Case Competition to provide a secure space for Gen Z users, raising awareness for the private diary feature and community, and developed marketing campaigns for its promotion.
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Chulalongkorn University Intergame 15th | Content Creator, Marketing Team
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Developed action plans and curated content for posting on the Chula Intergame Instagram account.
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HowBottle | Marketing Project
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Conducted thorough qualitative and quantitative research on Thai customer personas to strategize the optimal entry for HowBottle in the Thai market, offering detailed plans and analyses to support business objectives.
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Banpu | Marketing Project
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Received a Special Mention for an actionable marketing plan in a project focused on understanding Thai consumers' perceptions of clean energy and their adoption of digital technology for smart living.
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New Zealand Young Enterprise | CEO of NOPE
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Selling lip balms at UCOL market day, Young Enterprise market day, Nga Tawa market day and Marton market day.
Bangkok, Thailand | Dec 2023 - Present
Bangkok, Thailand | Aug 2023 - Dec 2023
Bangkok, Thailand | June 2023 - July 2023
Bangkok, Thailand | Oct 2022 - Dec 2022
Bangkok, Thailand | May 2022 - Aug 2022
Bangkok, Thailand | Sep 2021 - Apr 2022
Bangkok, Thailand | Oct 2021 - Dec 2021
Bangkok, Thailand | Mar 2021 - May 2021
Marton, New Zealand | Mar 2019 - Dec 2019
Projects & Achievements
Tri Petch Group Awakens Your Challenge 2022
Achieved finalist status in a fiercely contested competition, securing a position among the top 6 teams.
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LINE Thailand Corporation | Intern’s business case competition
Received the LINER's Choice Award Certificate, accompanied by a prize of 3,000 THB.
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HACK FOR NOW 2021 Virtual Hackathon | Vegannic
Recognized for the Best Creative Idea and positioned among the Top 3 teams representing Thailand.
PSU Hackathon Health and Wellness 2021 | FRIENDZONE
Secured a position among the Top 7 teams, earning a prize of 25,000 baht.
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SOA+D Magic Seeds Community | Vegannic
Top 3 teams and representatives of Thailand competing in Hack for Now competition.
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The Brave Thinkers, New Zealand 2019 Business Week | AVO
A New Zealand business week sponsored by Toyota and Massey University that provided young entrepreneurs with insightful advice from motivational speakers and mentors. It was a gratifying moment when my team's innovative business plan secured the second-place position.
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Project Seed, BAScii | AESTE​
An organic single-use shampoo tablet that will address 3 pain points: eliminate plastic bottles, doesn't spill and can save a lot of space in your luggage.
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Project Seed, BAScii | @AESTE​_OFFICIAL
Providing a community-centric platform for users to share curated user-generated reviews, expert skincare advice, and budget-conscious product recommendations.
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Food and Drug, BAScii | PLATED​
Healthy alternatives to traditional pasta are made to meet the needs of health-conscious consumers and replace what traditional pasta is missing which was developed during the Food and Drugs Technology for Wellbeing class.
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New Zealand's Young Enterprise | NOPE ( Natural Organic Planet Earth )
New Zealand's Young Enterprise, manufacturing and marketing our own product. It is an environmentally friendly lip balm packaged in bamboo.
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LINE Thailand Corporation | Internship
Certificate of Internship.
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AIESEC in Thailand
Certificate of participation in Social Case Competition 202.
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Oral communication in English for speakers of other languages
Intermediate and Senior Grade with Distinction.
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NZQA
New Zealand University Entrance.
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Trinity College London | Piano
Grade 2 and 4 Piano with Merit.
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New Zealand Music Examinations Board | Piano
Pass with Credit Plus in Performance of Music Grade 5 Standard Piano.
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Nga Tawa Diocesan School, New Zealand | Academic
Yvette William Cup for Enterprise.
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Nga Tawa Diocesan School, New Zealand | Sport & Speech and Drama
Special Mention for ability and contribution to Oratory, Badminton, Equestrian and Cross-country.
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Nga Tawa Diocesan School, New Zealand | Other
Patracia Keiller Prize for Good Citizenship in Senior School for a number of years.
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Equestrian | Sport
Solway College Interschool Winners 2019.
LEADERSHIP RULES
Co-founder of AESTE
( 2022 )
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Co-founder of PLATED
( 2022 )
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Head of Chair ball | BAScii
( 2021 - 2022 )
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CEO of NOPE
( 2019 )
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Head of Boarding Committee | Nga Tawa Diocesan School
( 2019 )
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Selected to be Big Sister
( 2018 )
Support new students as role models
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School Representatives | Nga Tawa Diocesan School
( 2018 - 2019 )
Cross country, equestrian and badminton
