Week 9 : 13 - 19 Mar 2023 ✨

[ Year 3 Semester 2 ]

• This week, our team has compiled a list of potential content for our Instagram account, which will be launched within the next two weeks. The content includes skincare fundamentals, skin type and concerns, ingredient knowledge, product reviews, professional insights, lifestyle factors, educational posts, and community engagement. Our preparations for the Instagram account consist of an action plan, a one-month content calendar outlining the publishing schedule for content, and a content template for each brief post. Each member of our team will be responsible for a certain rule as bellow::

  • Editor → Bee & Ploy

  • Writers → Jay & Maple

  • Graphic → Koy & Grace & Ploy

Contents: https://docs.google.com/document/d/11Ufywfz9hBlU0QdUr92rIo1qV51um6oyOeRjOOmmm1s/edit?usp=sharing

Action plan: https://docs.google.com/spreadsheets/d/1EsxK25bS6xNHTxoilEW6hmu1CoRBGZnBzcHzwKWtk0w/edit?usp=sharing

Content calendar: https://docs.google.com/spreadsheets/d/1hTaBBf8bKL20NtFoYfDjhTelxZku8jRThCFrW0WITc8/edit?usp=sharing

Content template: https://docs.google.com/presentation/d/10OrsvW9YXNKcLRNkME6tA1n86xHGgSVXqkZ-UfSVTnY/edit?usp=sharing

• This week, we meet with our mentor, P' Py, to review the assignment we were assigned last week, which was to create a list of interview questions. We must all have a good structure for the question – goals for each question group -, an end vision for what we want to learn from each question, and a brand bible that has been carefully edited. The questions comprise of 5 key questions as below.

  • We want to know about your background

  • We want to know about your patients

  • We want to know how you educate your patients about skin care

  • Have you ever had experience with online platforms or social media related to skin care?

  • What kind of platform would you consider joining?

Interview questions: https://docs.google.com/document/d/18fXOZnAI4rs5bFrcP8Ns5756YOfgmRUoHE0NYiSnWLc/edit?usp=sharing

• Also, this week's homework is given at the meeting. Before the meeting, our team must complete the final draft of the first three contents, including all graphics and captions. We conduct a group discussion and conclude that we should also put more reels videos on our account to increase interaction. We determined that our content would be released as soon as possible by March 27, 2023. If necessary, our mentor recommends we apply social media marketing and online tools to expand our audience. In addition, we must come up with AESTE's slogan and uploading content dates.

Brand Bible: https://docs.google.com/document/d/1hqYjSbssXA7qllR4kjOoVnlPoLqiPHtrvNH1f7GoODo/edit?usp=sharing