Week 7 : 27 Feb - 5 Mar 2023 ✨

[ Year 3 Semester 2 ]

This week, week 7, we met with our mentor, P' Pi, in an effort to get to know one another better so that they could mentor us. We promoted our community on the target platform, which we assumed to be LINE. While LINE was built primarily for instant messaging, companies may leverage its features and capabilities to transform it into a powerful tool for managing customer connections and communications, which can lead to increased sales and customer loyalty. And the second site was Instagram, which, due to its visual character, is an excellent choice for a community of skincare reviews. Instagram is a very visual social media medium, so influencers may readily demonstrate the effectiveness of certain skincare products. This visual depiction of the effectiveness of skincare products has the potential to attract a large number of new users to the community. In addition, we have developed target personas for content influencers and consumers. We also analyse the amount of daily posts and stories based on advertising factors such as the algorithm, Instagram business account, backend, reach, etc. According to P' Pi's experience, the difficulty of a non-owned platform consists of algorithm modifications and photo displays. In addition, the client brands with whom we wish to collaborate include Etude, For you, Inisfree, Dragon blood gel (Purica), Oriental princess, Lallil, and Sephora (goal). The rationale is due to accessibility and affordability.

This week, we will be creating a brand bible to have a better understanding of our concept before creating an Instagram account. This includes the name, persona, target audience, voice, vision, and marketing strategy. In addition, we must work on the drafting of the presentation deck that will be delivered to influencers to explain our brand and get further knowledge about branding.