Week 8 : 6 - 12 Mar 2023 ✨

[ Year 3 Semester 2 ]

After the conversation with our mentor about brand bible, our task for this week was to examine our brand vision in order to have a clearer identity and to emphasise our core values, which are cost-efficient products and effective results. In addition, we had been working on narrowing our mission statement by breaking it down into a list of key points and summarising it in strong words.

We have also reviewed the brand's application across social media, advertising, the website, and packaging, which we intend to achieve through the use of brand colours, logos, and imagery, in addition to the packaging's design, which may incorporate eco-friendly materials if sustainability is a priority. We also produced a logo that accurately and constantly maintains brand familiarity and professionalism via the use of the appropriate size, positioning, and colour variety. In addition, we have developed typographic guidelines and colour palettes for the brand's colour scheme, which include main colours such as blue, green, or purple and secondary colours including light pink, soft grey, and warm beige. Furthermore, we have created and drafted our content guidelines, which include voice, writing style, and graphic components to be used across several channels and media, such as social media and advertising.

This week, we were tasked with compiling a list of interview questions for a dermatologist and her assistant with extensive understanding of skin and skincare, namely a dermatologist and her assistant.