✨AESTE WEEK 13 (1-7 NOV 2021)✨

For week 13, I and my team have to contact 30 participants to be our focus group and 15 influencers starting with friends and acquaintances. The shampoo will be send out in liquid form to the focus group for them to test the product and give us feed back based on the criteria.

List of our focus group and influencers :

https://docs.google.com/document/d/1P2K72ZuP8eW5IRGX0WtPX2ZXaWAhD5EM3zzsi8e6iaI/edit

I, Maple, Grace and Koy made 30 bottles of shampoo from the formula we think it is quite stable and effective after we have tested with ourselves. We will be sending it out to all the focus group by the end of this week.

Jay has prepared the structure of how we will be presenting for final:

Part 1 (2 minutes)

- Introducing the problem

- Target market

- Trends show that this group of consumers is growing

- Show statistics

- Example case: Hotels in California ban shampoo bottles (Back-up)

- Example news: Environmentalists ban the single-use product (Back-up)

- Example trend: people ban Shein on how they are against the environment (Back-up)

- Introducing the product

- Unique features

- How to use it

- Competitive advantage/ positioning map

Part 2 (3 minutes)

- The result of product testing

Part 3 (2 minutes)

- Revenue model

- Marketing plan

- List out platforms we’re using to promote (Back-up)

- List out selected possible channels of advertising/influencers (Back-up)

- Future plan

Right now, our team are in the process of contacting the focus group and are aiming to finish within this week. The duration of product testing will take about 2-3 weeks including the interview feedback. At the same time, we will be preparing for final presentation.