✨WEEK 13 (12-18 APR 2021)✨

🤍 Our progress in week 13 are our findings: 10 Facebook pages that have high engagement of followers and likes, list out a table that have our 8 competitors with their advantages and disadvantages, find our marketing channels, and lastly, our marketing strategy.

🤍 For the 10 Facebook pages with high engagement, it is an educational page or groups with at around 2.2k to 1m likes or members. The information in the page and groups are mostly provided and get interaction from high school students. It is about the university application information which includes exam schedule, books, tutoring school, and application schedules.

🤍 For the table listed out our 8 competitors’ advantages and disadvantages, the result will be used to analyse and take that into consideration our future plan.

🤍 For marketing channels, we will first start with advertising our platform through social media. From our research, we found out many channels possible including Dekdee, Pantip, Clubhouse, Facebook, Youtube, Twitter, and Instagram. Social media will have our platform updates, useful information, and etc.

🤍 More of the information is in this link attached : https://docs.google.com/document/d/1-FRECMCUSuZ0DaEjihmnSInLeAHrMu75dV9LFtXX9IY/edit?usp=sharing