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HACK for NOW & SOA+D Magic Seeds Community

  • Writer: Techika Techa-intrawong
    Techika Techa-intrawong
  • Aug 30, 2021
  • 3 min read

[ HACK for NOW -- Top 3 teams ]

[ Magic Seeds Community -- Top 3 teams and representing Thailand competing HACK for NOW ]


Have you always wanted to switch to a healthier lifestyle? Nowadays, people are starting to focus on their body appearance, health, and paying more attention to the amount of calories they take in a day. Even though organic products play an important role in getting that ‘S curve’, why do people still get into fast food stores? From our research, this is because organic products in the market are way more expensive than normal food. We have always rejected the healthier choices until we meet “ป้ากาหลง'' who introduces us to Saraburi organic community.


After we talked to her, we have discovered several difficulties within the farmer’s community, such as they are struggling to reach new customers due to limited access to the online market, products are underpriced because of the high commission fees, leftover resources are being wasted, limited groups of connection, and high delivery fees. So we came up with “VEGANNIC” An online platform to connect farmers with customer groups and give broad access to organic products.


Our early customers include organic farmers in the Saraburi community and organic food customers. From our interviews, we gain an insight that working-ages are the ones who spend on organic products most. Therefore, we aim for the middle-class parents’ community or friends in Bangkok to be our first group of customers.


You might be wondering what you would gain from our platform. For organic farmers, we aim to expand the market of organic vegetables and fruits, provide faster and more direct contact with customers, and gain more profit without commission fees. On the other side, buyers will get good quality products with reasonable prices, healthier choices of products with no chemicals, and more convenience in buying organic products through an online platform with direct contact to the farmers. Our platform supports the organic farmers’ community, provides higher volume, cheaper delivery costs, and career opportunities.


Buyers make reservations and payments through our platform where we will pick up the items once a week from organic farmers in the Saraburi community. Buyers can easily pick up at the pickup location in Bangkok or deliver items to customers


This is the price comparison between organic products from vegannic and competitor. Obviously, the items from vegannic are priced more affordable than those from the competitor.


Based on the positioning map, our competitors are Foodland, lemon farm, and Org box. Our platform aims for organic products with affordable prices.


Our unique features consist of:

  • A workshop to educate about planting vegetables and fruits to expand the community

  • Weekly delivery to reduce pollution and delivery fee

  • Seasonal vegetables and fruits with no chemical which leads to a healthier lifestyle


From our research, 6.79 billion baht would be a total available market of organic products in Thailand in 2020 when compared to the proportion of the population in Bangkok which is 571 million baht. In the end, we will take a share of this market value of 0.03 which has a total of 17 million.


For the revenue model, we will collect a 10% commission fee from the buyers. If 1 buyer has an average amount of spending of 359 baht per week and average of 20 customers per week, we will receive a minimum of 34,464 baht in the first year. We would start expanding market strategy to gain wider market share and with word of mouth, we would gain more customer base.

This is our revenue projection. We would expand our group of customers within middle to high income groups of people. Number of customers would increase from an average of 20 customers per week in year 1 to 135 customers per week in year 2, 875 customers in year 3, 3,980 customers in year 4, and 12,658 in year 5.


We are a group of people who see this problem as an opportunity to help the farmers. Even though the farmers have to work hard as usual or be able to sell the same amount of products, they will receive more profit through selling on our platform “Vegganic” which leads to a better quality of life.


First round HACK for NOW pitching video:


Final pitching round HACK for NOW:


Pitch Deck:







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